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The business of football
The business of football

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2.2 From theory into practice

Herzberg’s theory raises some interesting points about how organisations and managers might operate: people work at their best when they are achieving the greatest satisfaction from their work.

Thinking about the people who featured in the film in Activity 2 we might link some of the phrases they used to the Herzberg factors. For instance:

The work itself

Waking up every morning, and going to a job that you love doing.

(Lee Hodson)


The best thing … is the development of young players and, ultimately then, prepare in a week to try and win a football match, and then winning it.

(Karl Robinson)

Working conditions

I get a real buzz from being out here [the stadium development], and seeing this amazing space, it’s very inspirational.

(Angela Novell)

The thing I like the least, I would say, is the pressure.

(Ian Evatt)


Praise from your superiors … from supporters, other groundsmen, it’s very important … you are recognised within the trade so that’s a great motivation when your peers look at you in that light

(Joe Aylett)

You can now refresh your knowledge of the various motivation and hygiene factors and consider how these apply to the video insights into football clubs and players you recently watched. You’ll then address the question, ‘does money motivate?’

Activity 3 Revisit what motivates those in a football club

Timing: Allow about 5 minutes

Match each of the motivation factors below to the relevant definition.

Using the following two lists, match each numbered item with the correct letter.

  1. Achievement

  2. Responsibility

  3. Recognition

  4. Advancement

  5. Work itself

  6. Personal growth

  • a.Opportunities for individual learning and maturation

  • b.The amount and quality of all kinds of job 'feedback' (e.g. praise, pay rise, media attention, admiration of colleagues etc.)

  • c.The opportunities to use your full capabilities and make a worthwhile contribution

  • d.Freedom of action or autonomy in decision-taking and job development.

  • e.The potential of the job for internal or external promotion to higher levels

  • f.Job interest, variety and personal conviction to the job

The correct answers are:
  • 1 = c
  • 2 = d
  • 3 = b
  • 4 = e
  • 5 = f
  • 6 = a

Match each of the definitions below to the relevant hygiene factor.

Using the following two lists, match each numbered item with the correct letter.

  1. Business procedures and protocol

  2. Supervision and leadership of staff

  3. The environment and hours of work

  4. Interactions and bonds with others

  5. Salary

  • a.Money, status and security

  • b.Interpersonal relationships

  • c.Working conditions

  • d.Organisational policies and administration

  • e.Management and leadership

The correct answers are:
  • 1 = d
  • 2 = e
  • 3 = c
  • 4 = b
  • 5 = a