1.2 Making sense of globalisation in business
Football may be considered as one industry but in reality the situation is much more complex than this. Globalisation of the football industry is multifaceted and affects far more than just the clubs. If we can start to make sense of the business drivers of globalisation for football then we can learn a lot about how the drivers affect other industries.
If you search for explanations of globalisation online you’ll typically find descriptions of a process by which the world is becoming integrated through global trade, migration, communication and transportation helped along by technological developments. You’ll now explore this further.