1.2 Making sense of globalisation in business

Football may be considered as one industry but in reality the situation is much more complex than this. Globalisation of the football industry is multifaceted and affects far more than just the clubs. If we can start to make sense of the business drivers of globalisation for football then we can learn a lot about how the drivers affect other industries.

If you search for explanations of globalisation online you’ll typically find descriptions of a process by which the world is becoming integrated through global trade, migration, communication and transportation helped along by technological developments. You’ll now explore this further.

Figure 3 East meets West – woman in traditional Japanese costume awaits Germany and Brazil, as 1.1 billion individuals watch the 2002 FIFA World Cup Final.

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A photograph of a woman in traditional Japanese costume in a crowded stadium.

Figure 3 East meets West – woman in traditional Japanese costume awaits Germany and Brazil, as 1.1 billion individuals watch the 2002 ...