Skip to content
Skip to main content

About this free course

Download this course

Share this free course

Personal branding for career success
Personal branding for career success

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Week 5 Promoting my brand to employers


Welcome to Week 5 of the course.

Last week you identified and summarised the key elements of your own personal brand, starting to consider what you might present to employers.

This week, you’ll shift to focus on the employer perspective – exploring what they want to know about you and your brand, and how that might change in the future.

Watch this video that introduces the week:

Download this video clip.Video player: Video 1 Introduction to Week 5
Video 1 Introduction to Week 5
Interactive feature not available in single page view (see it in standard view).

By the end of this week, you will be able to:

  • identify your target audience
  • describe what employers are looking for
  • understand the importance of maintaining your personal brand.

You’ll start by considering who your target audience should be.