Skip to content
Skip to main content

About this free course

Download this course

Share this free course

Personal branding for career success
Personal branding for career success

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.


Arruda, W. (2016) ‘Why consistency is the key to successful branding’, Forbes. [Online]. Available at sites/ williamarruda/ 2016/ 12/ 13/ why-consistency-is-the-key-to-successful-branding/ #704d72ce7bbd [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] (Accessed 1 May 2019).
Blick, D. (2013) The 15 Essential Marketing Masterclasses for your Small Business, Masterclass 3, pp 42-46. Chichester, UK: Capstone Publishing Ltd.
Design Council (n.d.) ‘The Power of Branding,’ [Online]. Available at news-opinion/ power-branding (Accessed 1 May 2019).
IMDb (2018) Bill Gates quotes. [Online] Available at name/ nm0309540/ quotes (Accessed 1 May 2019).
Kotler, P. & Keller, K. (2003) Marketing Management, 11th ed. Englewoods Cliffs, NJ: Prentice-Hall.
Marinker, S. (2015) ‘The values most valued by UK plc’, Maitland [Online]. Available at wp-content/ uploads/ 2015/ 10/ 20151001-Maitland-Values-Report.pdf (Accessed 1 May 2019).
Marion (n.d.) ‘A simple definition of brand positioning’, The Branding Journal. [Online] 2016/ 11/ brand-positioning-definition/ (Accessed 1 May 2019).
Microsoft (2018) ‘Core values’ [Online]. Available at en-us/ about/ values (Accessed 1 May 2019).
The Coca Cola Company (2018) ‘Mission, vision and values’ [Online]. Available at about-us/ mission-vision-and-values (Accessed 1 May 2019).
Virgin (2018) ‘Our brand’ [Online]. Available at virgingroup/ content/ our-brand-0 (Accessed 1 May 2019).