References
Arruda, W. (2016) ‘Why consistency is the key to successful branding’, Forbes. [Online]. Available at https://www.forbes.com/ sites/ williamarruda/ 2016/ 12/ 13/ why-consistency-is-the-key-to-successful-branding/ #704d72ce7bbd [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] (Accessed 1 May 2019).
Blick, D. (2013) The 15 Essential Marketing Masterclasses for your Small Business, Masterclass 3, pp 42-46. Chichester, UK: Capstone Publishing Ltd.
Design Council (n.d.) ‘The Power of Branding,’ [Online]. Available at https://www.designcouncil.org.uk/ news-opinion/ power-branding (Accessed 1 May 2019).
IMDb (2018) Bill Gates quotes. [Online] Available at https://m.imdb.com/ name/ nm0309540/ quotes (Accessed 1 May 2019).
Kotler, P. & Keller, K. (2003) Marketing Management, 11th ed. Englewoods Cliffs, NJ: Prentice-Hall.
Marinker, S. (2015) ‘The values most valued by UK plc’, Maitland [Online]. Available at http://www.maitland.co.uk/ wp-content/ uploads/ 2015/ 10/ 20151001-Maitland-Values-Report.pdf (Accessed 1 May 2019).
Marion (n.d.) ‘A simple definition of brand positioning’, The Branding Journal. [Online] https://www.thebrandingjournal.com/ 2016/ 11/ brand-positioning-definition/ (Accessed 1 May 2019).
Microsoft (2018) ‘Core values’ [Online]. Available at https://www.microsoft.com/ en-us/ about/ values (Accessed 1 May 2019).
The Coca Cola Company (2018) ‘Mission, vision and values’ [Online]. Available at https://www.coca-cola.co.uk/ about-us/ mission-vision-and-values (Accessed 1 May 2019).
Virgin (2018) ‘Our brand’ [Online]. Available at https://www.virgin.com/ virgingroup/ content/ our-brand-0 (Accessed 1 May 2019).