This free online course, Contemporary issues
in managing,introduces three contemporary approaches (managing through organisational culture, managing through internal marketing, and managing through collective leadership). These approaches require you to think critically and challenge ideas and received wisdom.
Traditionally, managing was born out of what Knights and Willmott (2012)call ‘direct control’ (Taylorism), where ‘foremen’ and supervisors were employed to watch staff at all times. In contemporary times, both coercion and direct supervision are still both used, but less often because other methods are also available. These different techniques are seductive because they entice employees to overwork by insinuating that being part of the organisation is like belonging to ‘a family’ where commitment is high, and identity becomes hugely dependant on ‘loving their job’.
Course learning outcomes
After studying this course, you should be able to:
describe the nature of different types of managerial approaches adopted by organisations in contemporary time
understand the purpose of different types of contemporary managerial approaches
examine the different ways that organisations can implement these contemporary managerial approaches in the workplace.
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Creative commons: The Open University is proud to release this free course under a Creative Commons licence.
However, any third-party materials featured within it are used with permission and are not ours to give away. These
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Full copyright details can be found in the Acknowledgements section of each week.
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