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Marketing in the 21st Century
Marketing in the 21st Century

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Learning outcomes

After studying this course, you should be able to:

  • articulate whether marketing is a process or philosophy

  • think analytically, creatively and in an integrated manner about marketing ethics

  • define what a brand is and value of brands to organisations and consumers

  • understand how marketing practice is changing now and will change more in the future.