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Understanding your customers
Understanding your customers

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This free course was written by Jeanette Hartley. It was first published in November 2020.

Except for third party materials and otherwise stated (see terms and conditions [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] ), this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence.

The material acknowledged below is Proprietary and used under licence (not subject to Creative Commons Licence). Grateful acknowledgement is made to the following sources for permission to reproduce material in this free course:


Course image: vector_s /iStock/Getty Images Plus

Figure 1: Blue Planet Studio/iStock/Getty Images Plus

Figure 2: Adapted from: Bagozzi, Richard P. (1974) Marketing as an Organized Behavioral System of Exchange, Journal of Marketing, 38, October, pp. 77–81.

Figure 3: You as a Customer : Adapted from Solomon, M.R. (2018) Consumer behavior: buying, having, and being, 12th edition, Pearson Education Limited.

Figure 4: Image by Andreas Lischka from Pixabay

Figure 5: Image by Free-Photos from Pixabay

Figure 7: geralt/Pixabay

Every effort has been made to contact copyright owners. If any have been inadvertently overlooked, the publishers will be pleased to make the necessary arrangements at the first opportunity.

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