This free course was written by Jeanette Hartley. It was first published in November 2020.
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Course image: vector_s /iStock/Getty Images Plus
Figure 1: Blue Planet Studio/iStock/Getty Images Plus
Figure 2: Adapted from: Bagozzi, Richard P. (1974) Marketing as an Organized Behavioral System of Exchange, Journal of Marketing, 38, October, pp. 77–81.
Figure 3: You as a Customer : Adapted from Solomon, M.R. (2018) Consumer behavior: buying, having, and being, 12th edition, Pearson Education Limited.
Figure 4: Image by Andreas Lischka from Pixabay
Figure 5: Image by Free-Photos from Pixabay
Figure 7: geralt/Pixabay
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