Skip to content
Skip to main content

About this free course

Become an OU student

Download this course

Share this free course

Understanding your customers
Understanding your customers

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

3 Customers in organisations

In this session you will:

  • learn how customer-supplier relationships lie at the heart of effective B2B marketing, and give us access to products and services as individuals
  • develop a definition of B2B marketing and explore some of its differences from other kinds of marketing
  • study how business customers make decisions, and the importance of relationships in B2B marketing.