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Understanding your customers
Understanding your customers

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Learning outcomes

After studying this course, you should be able to:

  • understand some essential concepts of consumer and business buying behaviour

  • explain the key ways in which between business-to-business marketing is different from consumer marketing

  • improve the value of your customer relationships.