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Understanding your customers
Understanding your customers

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.


In this session you have:

  • studied the importance and relevance of understanding customers to marketers, customers, and to anyone interested in culture and society more widely
  • analysed marketing as an exchange process
  • examined current themes in marketing including customer experience management.

In the next session you will learn more about customer behaviour and marketing.