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Money & Business
Marxism and Marketing
What can Marxism teach us about marketing? Is Communist thinking relevant when applied to a modern drink’s marketing strategy? The successful sale of white cider to people from poorer economic demographics has not gone unnoticed and many social commentators have criticised the manner in which the drink has been marketed. In a Capitalist system, ...
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Money & Business
Understanding Globalisation
What do we mean when we say globalisation? Does the growth of globalisation hinder or benefit mankind? It’s a common assumption that countries globalise but in fact it’s not nations themselves but rather the Industries and companies that trade within and outside their borders. As new forms of technology emerge and organisations expand they erode...
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Money & Business
Guide to diagrams
Diagrams allow us to think in new ways and approach problems differently. Learn five invaluable diagramming techniques with this video series and quiz
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Money & Business
International Management
How should you address the President of a French Company? Should you reward workers in Turkey by giving them envelopes full of money? Why are so many good international managers coming out of Eastern Europe? Few enterprises nowadays remain untouched by global influences. Few managers can expect to go through their professional lives without the...
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Money & Business
Management: Perspectives and Practice
HR, Marketing, Finance, Operations and Project Management are all key functions of an organisation. These short audio perspectives give an insight into the roles in these areas and how they interact with the rest of the organisation, with examples of common problems, challenges and difficulties that are faced. This material forms part of The ...
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Money & Business
Retail management and marketing
How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks ...
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Money & Business
Entrepreneurial Lives
We hear much about eureka moments that launched exciting new businesses. But what happens after taking that bold step to become your own boss? Juggling family and work demands, running businesses from home, the role of friends and family members, lifestyle, resource acquisition, and the fascinating, messy realities of entrepreneurs are themes ...
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Health, Sports & Psychology
Mind the Medicine Gap
Vanessa lives in London. She has cancer. Lemlem lives in rural Ethiopia. She has typhoid. Most people would agree that both women should have similar access to the medicines they need. But why is this harder for Lemlem? And why are fewer drugs developed for common diseases in Lemlem's part of the world? Is it that the pharmaceutical companies ...
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Money & Business
Enterprising Times
How are Britain's small business entrepreneurs leading the country out of the recession? Research by The Open University Business School suggests that innovative enterprises have performed best among Britain's five million small businesses throughout the economic downturn. Young entrepreneurs and students in the West Midlands are recorded ...
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Money & Business
Money and Emotions
How do emotions affect financial decisions? Is their impact always bad, or are emotions an important part of making good financial decisions? Can a better understanding of emotion help us avert future financial crises? These are some of the questions being asked by the xDelia project: a European Commission funded research programme being ...
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Money & Business
Social marketing
Have you ever wondered how marketing techniques have been used to promote positive social change? In a series of lively interviews, Professor Gerard Hastings of the Institute of Social Marketing, faces questions from members of ISM-Open (the Institute of Social Marketing at The Open University Business School) on issues such as the ethics of ...
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Money & Business
Politics as performance
The great US President Abraham Lincoln famously said ‘You can fool some of the people all of the time, and all of the people some of the time, but you can not fool all of the people all of the time.’ In an age of televised electoral debates, the pressure on our politicians to convince the majority of the electorate they can deliver on their ...