There are many reasons why innovation is important. Organisations and individuals may be motivated to innovate for financial reasons, to improve company profits, or to create personal wealth. Alternatively, motivation may be more altruistic, and innovation may have social, environmental and economic impact beyond the individual organisation or person. Regardless of the motivation, the key ingredients identified in the Innovation Frame, are generally apparent and representations are commonly used to explore, develop and communicate these. This course has provided a brief introduction to these core elements of the innovation process, but there is still a lot more to learn, and you may be interested in studying the Open University course.