5.2.1 Establishing standards of performance
The first step in the control process is the establishment of standards for the measurement of performance. Standards must be established and expressed in such a way that the people concerned can easily understand them and the outcomes can be measured without difficulty.
Your standard might be to increase the number of pregnant women attending antenatal care by 20% in the village this year.
Do you think this a suitable standard?
Yes, standards of performance should be simple and capable of achievement with a reasonable commitment of cost, effort and time.
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5.2 Steps of managerial control