Identifying Your Audience

empty chairs with notebooks and pens on them ready for a conference

In this lesson we will focus on identifying and understanding your potential participants. You want to make sure that you are designing the training for the right people and that means that you have an idea of who will be participating in your trainings and what they need. You need to think of who you would like to reach and who would be most interested in the training. You also need to consider whether you have access to these target groups via your professional community and networks. In addition, it is helpful to consider how  the workshops or resources you want to design will be relevant and beneficial to them by thinking about their daily tasks and needs. Finally, it is important to be aware of the differences between your potential participants and the significance of equality and diversity. 

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Last modified: Thursday, 15 October 2020, 1:34 PM