Main learning objectives and outcomes

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  • Analysis of emerging trends, conducting market research, and application of innovation methodologies such as Design Thinking and Business Model Canvas, aimed at generating entrepreneurial ideas and building differentiated value propositions.

  • Strengthening of creative thinking, persuasion skills, and empathy as key competencies to address challenges and transform opportunities into sustainable initiatives within the entrepreneurial ecosystem.

  • Development of skills in strategic time management and optimisation of individual and team productivity, enhancing effective communication and leadership as key pillars for success in entrepreneurial projects.

Last modified: Tuesday, 14 July 2026, 11:42 AM