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Effective communication in the workplace
Effective communication in the workplace

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2.1 What next for LinkedIn?

Personal branding expert William Arruda (2017) has the following predictions:

  • Expect real time video to be the next feature enhancement, allowing you to live stream. It is also likely that Skype will be integrated into the contact section of your profile.
  • Look out for a capability that links your calendar with LinkedIn so you can receive a dossier of information about someone before your meeting with them – making your meetings more fruitful.

There are many social media platforms that are commonly used in a work context. To find out more about them, read Hootsuite’s useful summary article 10 types of social media and how each can benefit your business [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] .

As you have already experienced, technology plays a key role in workplace communication. But how might we communicate in the future? You’ll explore some of the possibilities in the next section.