References
Institute of Fundraising (2006) The Good Fundraising Guide: Where to start… London [online], Institute of Fundraising, http://www.institute-of-fundraising.org.uk/documents/good_fundraising_guide.pdf (Accessed 20 April 2007).
Lloyd, T. (2006) Cultural Giving, London, Directory of Social Change.
Mellor, P. (1983) ‘Advertising for legacy income’ in Norton, M. (ed.) Legacies: A Practical Guide for Charities, London, Directory of Social Change.
Radcliffe, R. (2007) ‘Viewpoint: It's the cause that nets the legacy, not the charity’, Third Sector, 28 February [online] http://www.thirdsector.co.uk/Resources/Fundraising/Login/635986/ (Accessed 20 April 2007).
Sargeant, A. and Jay, E. (2004) Fundraising Management, London, Routledge.
Sargeant, A. and Hilton, T. (2005) ‘The final gift: targeting the potential charity legator’, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 10, no. 1 February, pp. 3–16.
Third Sector (2003) ‘Children's Society pack aims for donor loyalty’, 5 February [online], http://www.thirdsector.co.uk/charity_news/full_news.cfm?D=5707 (Accessed 1 October 2003).