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3.2 Identifying your idea
It is now time to gather some business ideas. Complete Activity 2 to help you start thinking about your potential business idea.
Activity 2
Answer the following questions. You will find examples related to the rural logistics use case of the ICAERUS project as feedback.
What is your business idea?
Who are your potential customers?
Discussion
The rural logistics case offers a long range (up to 30 km) drone able to lift and transport up to 30 kg. The potential customer that would buy this as a product would need piloting skills as well as knowledge of the drone technology. Alternatively, if offered as a drone-as-a-service it could be accessible to different groups of clients. For example, if your service was to bring medicines to inaccessible places during an emergency, your customers could be local authorities providing emergency services.
What is your product or service going to do for them?
Discussion
If you consider the capability of the drone in delivering a load during an emergency, the service would be able to provide first aid assistance to people in difficult situations, such as car accidents or even populations cut off from safe transportation because of floods or earthquakes.
Who do you need to work with to make it happen?
Discussion
This last question opens up the need to engage stakeholders which is the topic of the next section, but for now it would suffice to say that operating such a service would not just require technical skills but also clearance for flying the drone.