Marketing communications in the digital age

Introduction

In this course, you will explore marketing communications in the digital era. It’s likely that whether on TV, magazine, radio or internet, you’ll come across messages in different forms to convey meanings to you and influence your attitudes and behaviours. This course will introduce the role of marketing communications and explain the marketing communication processes and messages with theoretical models and real-life examples.

You will also look into a mix of tools for communicating messages with a focus on digital media. Finally, you will consider the ethical issues in marketing communication.

This OpenLearn course is an adapted extract from the Open University course B328 Marketing in action [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] .