Communication and working relationships in sport and fitness
Communication and working relationships in sport and fitness

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Free course

Communication and working relationships in sport and fitness

4 How can you make a concise case?

An argument or case for change often can gain clarity and therefore strength by being crystallised into a few key points. Speech writers, for example, make frequent use of the rule of three: a group of three concepts to express an idea, emphasise it and make it memorable (Jefferson, 1990). The device has been used in the Olympic movement – e.g. Faster, Higher, Stronger – and can be also used for remembering tactics or strategy. For example, tennis coach Brad Gilbert successfully used this rule of three to help his athletes approach major tournaments:

  1. Aim for steady, consistent play – this is enough to win 90 per cent of the time.
  2. Attack your opponent’s weaknesses – instead of you succeeding, make them fail.
  3. At the start of a tournament, count backwards from the twenty-one sets it takes to win – make this your goal: one set at a time.
(Agassi, 2010)

The simplicity is both appealing and memorable while also offering clear direction and purpose.


Take your learning further

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to University-level study, we offer two introductory routes to our qualifications. You could either choose to start with an Access module, or a module which allows you to count your previous learning towards an Open University qualification. Read our guide on Where to take your learning next for more information.

Not ready for formal University study? Then browse over 1000 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus371