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Communication and working relationships in sport and fitness
Communication and working relationships in sport and fitness

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Session 5: How can you become more influential?


The ability to positively influence someone’s behaviour or ideas is a highly regarded attribute, both in the sport and fitness workplace and in many areas of life. If you influence others you are getting them to buy into part of your vision. It is a skill to convince others to accept and, if necessary, take action based on your perspective.

In this session, influencing others is explained by considering how you can create credible spoken or written messages and use language that is more likely to have an impact. Potentially there is a lot you can learn and apply to your own communication from some of these insights.

A photograph of a female coach speaking to four boys.
Figure 1 How can your communication influence others to take action?

By the end of this session, you should be able to:

  • identify which parts of the advice about persuading and influencing others you already use and which parts might try to adopt more in the future
  • recognise, with examples, how credibility can be enhanced by appropriate language use
  • observe how personal experiences, emotion, enthusiasm and conviction can contribute to convincing others of a viewpoint.