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Ageism and age discrimination

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3.2 Case studies and helpful resources

Case studies and lived experiences

The Centre for Ageing Better has a section on their website for stories and case studies [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] and has a collection of stories as part of their Age Without Limits campaign.
Age-Friendly Communities in Practice: Good Practice Examples, compiled by the Older People's Commissioner for Wales
HelpAge International #OlderNotOver campaign stories
BBC News allows you to filter by ageism as a topic and receive updates by following the topic (BBC account required).

Resources and guidance

If your work involves communicating with the public, the Older People’s Commissioner for Wales has produced a guide on avoiding ageism in professional communications. Download: How to avoid ageism in communications (PDF, 631 KB)
The Older People’s Commissioner for Wales website also has a library of resources including reports, key statistic and information guides. This includes the Taking Action Against Ageism resource used in this course and Growing older in Wales: A snapshot of older people’s experiences, the report mentioned in Section 2.
If your work involves using imagery, the Centre for Ageing Better has created a library of free images to help show a more realistic and diverse depiction of ageing. Explore the Age-positive image library. Age Cymru has also developed a free stock image library, providing images that represent the diversity and experience of older people in Wales. Explore the This is Older stock image library.
The Equality and Human Rights Commission (EHRC) has published useful guides to the Public Sector Equality Duty for Wales, Scotland and England. The EHRC webpages on the specific duties in Wales also has Technical guidance on the PSED in Wales (Word Document, 300 KB).
Guidance for using the WHO Ageism Scale: an extensively tested tool designed to help you evaluate the impact of interventions aimed at reducing ageism.