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Ageism and age discrimination
Ageism and age discrimination

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3.2 Case studies and helpful resources

Case studies and lived experiences

Resources and guidance

  • If your work involves communicating with the public, the Older People’s Commissioner for Wales has produced a guide on avoiding ageism in professional communications. Download: How to avoid ageism in communications (PDF, 631 KB)
  • The Older People’s Commissioner for Wales website also has a library of resources including reports, key statistic and information guides. This includes the Taking Action Against Ageing resource used in this course.
  • If your work involves using imagery, the Centre for Ageing Better has created a library of free images to help show a more realistic and diverse depiction of ageing. Explore the Age-positive image library.
  • The Equality and Human Rights Commission has published useful guides to the Public Sector Equality Duty for Wales, Scotland and England.
  • Guidance for using the WHO Ageism Scale: an extensively tested tool designed to help you evaluate the impact of interventions aimed at reducing ageism.
  • Digital Communities Wales works to support organisations working with older people to embrace more digital tools. They have several resources aimed at helping to increase digital inclusion of older generations.