Start Lesson 5.2: Science Communication - How to Communicate?

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Lesson Overview

How to communicate science to different audiences?

Digital technologies have significantly expanded the way science communication is conducted. SciComm today takes place in different publics and media and is aimed at different target audiences. In this lesson you will learn how to communicate your research effectively for different audiences by using various communication and media formats.

After finishing this lesson you will...
  • understand how to communicate science effectively to different audiences
  • know what alternative impact metrics are and why they are important
  • know how to apply storytelling techniques to science communication
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