Imagine a website or app that feels like it was built just for you. It's easy to navigate, the information is clear, and you can use it without any problems. That's the power of digital accessibility.

Digital accessibility is the idea of designing digital tools, websites, apps, and online documents, in a way that's usable by everyone, regardless of their abilities. It's all about keeping the user in mind and making sure everyone has a smooth and positive experience, no matter their situation.

When we create digital assets, accessibility means thinking about the different barriers people might face. For example, someone with visual impairments might need a website that works well with screen readers, or someone with mobility challenges might need tools that can be used with voice commands. By considering these diverse needs from the start, we can build assets that truly work for all.

While digital accessibility is crucial for people with diverse abilities, it turns out it actually benefits everyone! Here are some ways: 

• Small screen users: Think of people using smartphones, tablets, smartwatches, or even smart TVs. Accessible design principles often lead to clean and responsive layouts that work well on a variety of screen sizes, ensuring everyone gets a good experience.

• Older users: As we age, our vision, hearing, and even dexterity can change. Accessible design practices like larger fonts, clear labels, and keyboard navigation can make websites easier to use for everyone, helping them stay connected, informed, and independent online.

Digital accessibility isn't just about checking a box. It's about creating a more inclusive and user-friendly digital world for everyone. By designing with accessibility in mind and complying with legislation, we can create assets and platforms that are not only usable by more people but also create a smoother and more enjoyable experience for all users, that's a win-win!