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Communication and working relationships in sport and fitness
Communication and working relationships in sport and fitness

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1 Land the message

You will start this session by hearing how those working in the sport and fitness sector often describe influencing others as an integral part of their job.

A photograph of a hot air balloon which has crash landed.
Figure 2 Landing something as expected can never be assumed

Activity 1 A performance analyst’s focus on landing the message

Timing: Allow about 10 minutes

In this video, Chris White, Head of Performance Analysis at the English Institute of Sport, describes ‘landing the message’. His job involves observations to enhance sport performance primarily delivered through statistical analysis and visual feedback (video analysis). Which strategies does he describe in order to land the message?

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Chris identifies the starting point as building close working relationships. Once integrated with a coaching team, he suggests influencing as being about presenting messages in the most appropriate way. Sometimes, small bite-sized messages are used, while at other times a holistic overall view of potential changes is presented. Cope (2018) observes: ‘my experiences, particularly joining a new organisation, have taught me to take the time to understand other people’s perspectives before making a decision or thinking I know a situation when I maybe don’t’.

One of the key questions is how to make messages more compelling or persuasive.