This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, before moving on to look at different forms of marketing communications and advertising used by retailers.
Course learning outcomes
After studying this course, you should be able to:
understand what marketing means to business executives and academics
understand the ways that retailers use marketing tools and techniques to interact with their customers.
I am looking to maybe get a future job in retail. I am hoping that this particitly course can help improve my skills. I also have a learning difficulty so might take a bit longer for me to complete but I will get there. Thank you for this free course. For Open Learn. :)