My OpenLearn Profile
Personalise your OpenLearn profile, save your favourite content and get recognition for your learning
Retail marketing
This free course, Retail marketing, explores how retailers use marketing to communicate with their customers, considering definitions of retailing and consumers, the basics of communications, before moving on to look at different forms of marketing communications and advertising used by retailers.
Course learning outcomes
After studying this course, you should be able to:
- define retailing
- understand what marketing means to business executives and academics
- understand the ways that retailers use marketing tools and techniques to interact with their customers.
First Published: 06/03/2013
Updated: 17/04/2019
Rate and Review
Create an account to get more
Track your progress
Review and track your learning through your OpenLearn Profile.
Statement of Participation
On completion of a course you will earn a Statement of Participation.
Access all course activities
Take course quizzes and access all learning.
Review the course
When you have finished a course leave a review and tell others what you think.
I am looking to maybe get a future job in retail. I am hoping that this particitly course can help improve my skills. I also have a learning difficulty so might take a bit longer for me to complete but I will get there. Thank you for this free course. For Open Learn. :)