Marketing in the 21st Century
Marketing in the 21st Century

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This course was written by Dr Andrew Lindridge and Dr Claudia Simoes.

Except for third party materials and otherwise stated (see terms and conditions [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] ), this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence.

The material acknowledged below is Proprietary and used under licence (not subject to Creative Commons Licence). Grateful acknowledgement is made to the following sources for permission to reproduce material in this course:

Cover image ChrisGampat in Flickr made available under Creative Commons Attribution 2.0 Licence.

For the avoidance of doubt, all videos are viewed in YouTube (via embedded links) and subject to YouTube’s terms and conditions.  

Figure 1

Fishburne, T. (2011), 7 Deadly Sins of Marketing, ©

Figure 2

1919 Ford Model T Touring, © Car Culture ® Collection/Getty Image

Figure 3

Austin Seven Display, © R. Viner/Stringer, Hulton Archive/Getty Images

Figure 4

© Victor Correia/

Figure 5

© BMW Group. With kind permission

Figure 6 (left)

© Andrea Zanchi

Figure 6 (right)


Figure 8

Matt Baron/BEI/Rex Features

Activity 1 (questionnaire) Measuring marketing orientation

Kohli, A.K., Jaworski, J.B. and Kumar, A. (1993) ‘MARKOR: A measure of market orientation’, Journal of Marketing Research, November, vol. 30, no. 4, pp. 467–77. American Marketing Association. Reprinted with permission from Journal of Marketing Research, published by the American Marketing Association.

Every effort has been made to contact copyright owners. If any have been inadvertently overlooked, the publishers will be pleased to make the necessary arrangements at the first opportunity.

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