Acknowledgements
Acknowledgements
This free course was written by Xia Zhu and Yue Meng-Lewis. It was first published in December 2022.
Except for third party materials and otherwise stated (see terms and conditions), this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence .
The material acknowledged below is Proprietary and used under licence (not subject to Creative Commons Licence). Grateful acknowledgement is made to the following sources for permission to reproduce material in this free course:
Images
Course image: violetkaipa/Shutterstock.com
Figure 2: Markus Spiske/Unsplash
Figure 3: adapted from p. 634 Kotler et al (2019).
Figure 4: Cartoon image: Resource/shutterstock.com
Figure 5: Dmitrii_Guzhanin/iStock/Getty Images Plus
Figure 7: Simon Hark/Shutterstock.com
Figure 9: Sunan Panyo/123RF.com
Figure 10: sebastien decoret/123RF.com
Figure 11: Oleksandr Kashcheiev/123RF.com
Figure 12: © Fred Bush Safaris
Figure 13: Olivier Le Moal/123rf.com
Audio-visual
Video 2: Sasol ‘Ama-Glug-Glug’ advert https://www.youtube.com/ watch?v=Nf1wD3FxOIw&feature=youtu.be&ab_channel=Sasol [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] courtesy: Sasol https://www.sasol.com/
Video 7: HelloFresh ‘Dinner is solved’ advert. Courtesy: HelloFresh UK https://www.hellofresh.co.uk/
Video 10: NHS ‘Second-hand smoke – the invisible killer’ advert https://www.youtube.com/ watch?v=YtdhpaQw5t8&ab_channel=LucindaSinclair NHS. Crown Copyright
Video 13: Dark Gummies advert. Courtesy: Drug Free Kids Canadahttps://www.drugfreekidscanada.org
Video 16: Nintendo ‘Two brothers’ advert. courtesy: Alec Helm/The Nintendo Company
Every effort has been made to contact copyright owners. If any have been inadvertently overlooked, the publishers will be pleased to make the necessary arrangements at the first opportunity.
Don’t miss out
If reading this text has inspired you to learn more, you may be interested in joining the millions of people who discover our free learning resources and qualifications by visiting The Open University – https://www.open.edu/ openlearn/ free-courses.