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Ageism and age discrimination
Ageism refers to the way we think, feel and behave towards people based on their age. It is a fluid concept that can apply to any age group. Ageism exists in our institutions, in our relationships with others and even in how we view ourselves. This course focuses on ageism directed at older people, exploring the stereotypes, prejudices and discrimination they face, and the impact these can have.
Ageism is so widespread that it often goes unnoticed. This course aims to help you recognise ageism and understand how to respond. You will learn about key aspects of UK law that protect people from ageism, the legal duties of the public sector in Wales, and practical steps you can take as an individual to challenge ageism and age discrimination.
This course has been developed for public sector workers in Wales, but it is free to access and valuable for anyone with an interest in ageism and age discrimination.
This course was co-developed with the Older People’s Commissioner for Wales. Mae fersiwn drwy gyfrwng y Gymraeg ar gael hefyd. / A Welsh version is also available.
Earn this free Open University digital badge if you complete this course! The badge can be displayed, shared and downloaded as a marker of your achievement. The badge is awarded for completing the course and passing the quizzes.
Course learning outcomes
After studying this course, you should be able to:
- understand what ageism is, the impact it has on older people and why it matters
- have an awareness of the law in the UK regarding age discrimination (Equality Act 2010) with an appreciation of specific requirements and regulations in Wales
- confidently identify, challenge and act against ageism.
First Published: 10/06/2026
Updated: 10/06/2026
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This course provides a highly structured and essential introduction to the pervasive nature of ageism, effectively categorizing it into interpersonal, self-directed, and institutional forms. By framing ageism as a fluid concept that affects all age groups while disproportionately impacting older adults, the curriculum successfully moves beyond simple definitions to address the psychological and societal consequences of these biases. The inclusion of legal frameworks, particularly regarding the public sector in Wales and broader UK law, adds a practical, actionable dimension that is often missing from purely theoretical discussions.
The course material is particularly strong in its exploration of "stereotype embodiment," where individuals internalize societal prejudices, leading to a measurable decline in health and cognitive function. The curriculum correctly identifies that ageism is often more socially acceptable than other forms of discrimination, which explains why it frequently goes unnoticed in daily interactions. The emphasis on challenging ageist messaging through intergenerational bonding and advocacy provides students with the necessary tools to move from passive awareness to active resistance against discriminatory practices. While the course could benefit from more extensive case studies on global institutional ageism, it remains an authoritative and well-researched resource for anyone seeking to understand the mechanisms of age-based prejudice.