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Applying your community engagement skills
Applying your community engagement skills

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3.3 Taking stakeholder analysis further

So far you have used one of the most common frameworks when assessing stakeholders. There are many more ways to both analyse stakeholders and also use the information it generates. One of the ways in which stakeholder analysis can be used is to understand how stakeholders are affected by change.

Activity 3 Organisational change

This interview with Dr Paul Walley highlights how he has previously assessed stakeholders when working on projects that involve organisational change.

Watch the interview and then reflect on how this approach might be used to think about the scenario.

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Video: Paul Walley
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From the interview there are two main points to consider:

  • Your stakeholders may have very diverse needs and won’t always agree on what needs to be done. Part of the task sometimes is to be able to reconcile different views or needs.
  • The stakeholder analysis provides some good information about how people may respond to change and how they may need to be engaged.