Learning outcomes

After studying this course, you should be able to:

• understand different perspectives on why creativity matters

• consider cognitive aspects of creativity and how personality and individual differences might contribute

• explore ways in which individuals can enhance their own creative potential

• appreciate how organisational factors such as culture, leadership, diversity and structure can both help and hinder creativity and innovation

• appreciate how organisations can be more strategic in their approach to creativity and innovation, including the use of creative swiping and other practices.