Making creativity and innovation happen
Making creativity and innovation happen

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Free course

Making creativity and innovation happen

6.1 How can creativity thrive?

Renowned management thinker Charles Handy (1991) long-ago recognised four factors that can combine to create a creative climate:

  • Curiosity – to fuel a continual desire to explore, enquire, experiment, probe, challenge and try to understand.
  • Forgiveness – curiosity will be stifled unless there is acceptance of the blind alleys that are part of all exploration.
  • Love – genuinely valuing the people around you and the context you work in, so as to provide the emotional space and security for confident exploration and learning.
  • Direction – a sense that the totality of the work is moving in a constructive and desired direction.
Figure 15 Charles Handy

If you are curious, forgiving, loving and directed, creativity may surge. If not, and you settle into a life that is too comfortable to change, you may be caught out when you find that other people have moved on without you.

Adversity can also force you to rethink taken-for-granted assumptions and encourage creativity. If critics can show you where you are going wrong or provide you with more convincing alternatives, you may want to learn more. There’s no guarantee that what they say will be useful but, if you do not listen, you cannot hope to learn.

Next you will look at one approach to developing new ideas, known as creative swiping.

BB842_3

Take your learning further

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to university level study, find out more about the types of qualifications we offer, including our entry level Access courses and Certificates.

Not ready for University study then browse over 900 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus