Creativity and innovation address ways of doing things better and differently. This free course, Making creativity and innovation happen, focuses both on individual creativity – where it comes from and how it can be developed – as well as
creativity and the related concept of innovation at an organisational level. It considers how organisations can more effectively tackle the challenges posed by creativity and innovation in order to be more successful.
The trailer below explores one aspect that will be covered in the course: the paradox of choice.
Course learning outcomes
After studying this course, you should be able to:
understand different perspectives on why creativity matters
consider cognitive aspects of creativity and how personality and individual differences might contribute
explore ways in which individuals can enhance their own creative potential
appreciate how organisational factors, such as culture, leadership, diversity and structure can both help and hinder creativity and innovation
appreciate how organisations can be more strategic in their approach to creativity and innovation, including the use of creative swiping and other practices.
You can start this course right now without signing-up. Click on any of the course content sections below to start at any point in this course.
If you want to be able to track your progress, earn a free Statement of Participation, and access all course quizzes and activities, sign-up.
Creative commons: The Open University is proud to release this free course under a Creative Commons licence.
However, any third-party materials featured within it are used with permission and are not ours to give away. These
materials are not subject to the Creative Commons licence. See terms and conditions377 and our FAQs378.
Full copyright details can be found in the Acknowledgements section of each week.
For further information, take a look at our frequently asked questions which may give you the support you need.
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