Making creativity and innovation happen
Making creativity and innovation happen

Start this free course now. Just create an account and sign in. Enrol and complete the course for a free statement of participation or digital badge if available.

Free course

Making creativity and innovation happen


This free course was written by Laurence Knell. It was first published in August 2019.

Except for third party materials and otherwise stated (see terms and conditions [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] ), this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence.

The material acknowledged below is Proprietary and used under licence (not subject to Creative Commons Licence). Grateful acknowledgement is made to the following sources for permission to reproduce material in this free course:

Figure 1: Image by TeroVesalainen from Pixabay

Figure 2: Justin Sullivan/Getty Images

Figure 3: Image by ElisaRiva from Pixabay

Figure 4: Eirik Solheim, This file is licensed under the Creative Commons Attribution-Share Alike Licence

Figure 5: RyanJLane/

Figure 6:

Figure 7: Image by robinsonk26 from Pixabay

Figure 8: Image by yogesh more from Pixabay

Figure 9: Image by toodlingstudio from Pixabay

Figure 10: NASA

Figure 11: Image by Gerd Altmann from Pixabay

Figure 13: Image by Pexels from Pixabay

Figure 14: Image by Free-Photos from Pixabay

Figure 15: Eamonn McCabe/Getty Images

Figure 16: Mr Gray. This file is licensed under the Creative Commons Zero (CC0) license

Figure 17: Courtesy of Harvard Business Publishing

Figure 19: Shannon, C. E. (1948) 'A mathematical theory of communication', The Bell System Technical Journal, Vol XXVII No 3 July 1948. Bell Labs

Figure 20: Image by jamesoladujoye from Pixabay

Figure 21: Image by TheAndrasBarta from Pixabay

Figure 22: Courtesy of Costas Markides

Figure 24: Gillette

Every effort has been made to contact copyright owners. If any have been inadvertently overlooked, the publishers will be pleased to make the necessary arrangements at the first opportunity.

Don't miss out

If reading this text has inspired you to learn more, you may be interested in joining the millions of people who discover our free learning resources and qualifications by visiting The Open University – openlearn/ free-courses.


Take your learning further

Making the decision to study can be a big step, which is why you'll want a trusted University. The Open University has 50 years’ experience delivering flexible learning and 170,000 students are studying with us right now. Take a look at all Open University courses.

If you are new to University-level study, we offer two introductory routes to our qualifications. You could either choose to start with an Access module, or a module which allows you to count your previous learning towards an Open University qualification. Read our guide on Where to take your learning next for more information.

Not ready for formal University study? Then browse over 1000 free courses on OpenLearn and sign up to our newsletter to hear about new free courses as they are released.

Every year, thousands of students decide to study with The Open University. With over 120 qualifications, we’ve got the right course for you.

Request an Open University prospectus371