Week 6: Business model canvas – part 2

Introduction

Welcome to Week 6 of Developing business ideas for drone technologies. This week follows on from last week’s study on the business model canvas and will continue to develop your skills related to the internal part of the business model considering resources, activities and partnerships (infrastructure) (Osterwalder et al., 2010). In addition, you will also be introduced to methods of evaluating revenues and costs (financial viability) to help support you in drafting a financial plan (McAdam, 2013). You will also learn about eco-social costs and eco-social benefits and how these can help create a sustainable business model canvas. The ICAERUS Use Case on Drone Spraying will be applied to explain this part of the business model canvas.

Figure 1 shows the learning cycle for Week 6.

Figure 1 Learning cycle for Week 6

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4 parts of the learning cycle

• Subjects:

  Analysis of the resources, activities and partnerships required for a new business idea

  Development of the infrastructure, financial viability and eco-social side of the business model canvas

• Skills:

  Develop or enhance a business model design using the business model canvas (infrastructure, financial viability and eco-social)

• Examples:

  Use Case 2 Drone Spraying

• Outputs:

  Design the infrastructure, financial viability and eco-social areas of the business model canvas for a new business idea.

Figure 1 Learning cycle for Week 6

By the end of Week 6, you should be able to:

• develop a business model canvas for an innovative business, specifically for drone applications in the agriculture sector
• recognise and be able to apply seven of the 11 blocks in the sustainable business model canvas. They are key resources, key activities, key partners, cost structure, revenue streams, eco-social costs and eco-social benefits.