Week 4: From new business ideas to value propositions
Introduction
Welcome to Week 4 of Developing business ideas for drone technologies. Week 4 is the first of three weeks dedicated to the concept of the business model canvas. This week you will have the chance to learn what a value proposition is. The value proposition is the main component of the business model canvas, and it is fundamental to designing a full business model canvas.
Figure 1 shows the learning cycle for Week 4.
By the end of Week 4, you should be able to:
- understand the concept of a business model canvas and value proposition canvas
- identify and design the different elements of a value proposition
- present a value proposition to an audience.