1.1 Key resources
Key resources can be owned or leased by the company or acquired from Key Partners.
Key resources are the resources used to deliver the value proposition, reach markets, keep customer relationships and generate revenues. Different key resources are required depending on the business model type. Resources may be categorised into three types (Grant, 2016):
- tangible resources (e.g. cash, equipment, estates and land)
- intangible resources (e.g. reputation, culture, property rights and patents)
- human resources (e.g. skills, competencies and motivation).
For example, for a drone spraying business, key resources include tangible resources such as advanced drones, batteries, power generators, and specialised plant protection products; intangible resources such as a licence for drone spaying, data analytics tools for crop and spray data analysis; and human resources such as drone pilots and agronomists.

Activity 1
Match the different resources listed below with the correct resource type.
Using the following two lists, match each numbered item with the correct letter.
-
Tangible (financial)
-
Tangible (physical)
-
Intangible
-
Human
a.Machinery and tools
b.A skilled human resource (e.g. a drone pilot)
c.Patented innovation
d.Funding from investors
- 1 = d
- 2 = a
- 3 = c
- 4 = b