1.4 Designing the infrastructure area
Now that you have explored the sub-block of the infrastructure area of the business model canvas, you can apply this knowledge to Use Case 2 – Drone Spraying.
Activity 3
Timing: Allow approximately 15 minutes.
Considering Use Case 2 on Drone Spraying, match the examples given below to the related infrastructure area in the business model canvas template.
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| Key partners | Key activities | Key resources |
|---|---|---|
| Marketing agency | R&D for drone technology enhancement | Specialised agricultural chemicals: for targeted spraying |
| Agricultural research institutes: for R&D collaboration | Data analysis and reporting | Advanced drones: core technology batteries, power generators |
| Chemical suppliers: supply of eco-friendly pesticides | Marketing and community outreach | Data analytics tools: for crop and spray data analysis |
| Drone manufacturers: supply and technical support | Customer support and training | Online platforms: for customer interaction |
| Local farming communities: engagement and feedback | Operations: technical delivery | Trained personnel: agronomists, drone operators, customer service |
| Regulatory authorities: compliance and certification | Regulatory compliance monitoring |
From this activity you can see the importance of connecting resources, activities and partners in a way that their combination is able to deliver the value proposition.