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The financial viability area of the sustainable business model canvas is composed of two blocks: cost structure and revenue streams.
The sustainable business model canvas. It is split into five main areas each coloured in a different colour.
In the top left area, coloured green, are three blocks labelled key partners, key activities and key resources.
Next to this in the centre is the block labelled value propositions, coloured brown.
In the top right area, coloured turquoise, are three blocks labelled customer relationships, customer segments and channels.
Underneath these three areas is an area coloured sky blue. Two blocks make up this area labelled cost structure and revenue streams
Finally underneath the sky blue area, is a light grey area. Two blocks make up this area labelled eco-social costs and eco-social benefits.
In the following sections you will look at both in turn in more detail.