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Developing business ideas for drone technologies
Developing business ideas for drone technologies

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2.2.1 Products and services

This is a very important sub-block of the value proposition canvas. It showcases the offer in terms of bundled products and services. According to Osterwalder et al. (2014, p. 29), these can be:

  • Physical/tangible: physical goods that can be grown or manufactured.
  • Intangible: a product or service that has no physical nature, such as a patent (product), or a haircut (service).
  • Digital: digital products such as online videos or music. These were most likely categorised separately because they may adopt a platform or a multi-sided business model.
  • Financial products: these are categorised separately as they have particular business models (such as insurance products) or even platforms (used to exchange cryptocurrencies such as Bitcoin and Ethereum).

Activity 4

Timing: Allow approximately 5 minutes.

Match each product and service with the correct category.

Using the following two lists, match each numbered item with the correct letter.

  1. Financial

  2. Intangible

  3. Digital

  4. Physical

  • a.The new season of a popular TV series

  • b.An insurance policy to protect household possessions from robbery or damage

  • c.The copyright on the content of a new book

  • d.Vegetables from the local farmers market

The correct answers are:
  • 1 = b
  • 2 = c
  • 3 = a
  • 4 = d