2.2.1 Products and services
This is a very important sub-block of the value proposition canvas. It showcases the offer in terms of bundled products and services. According to Osterwalder et al. (2014, p. 29), these can be:
- Physical/tangible: physical goods that can be grown or manufactured.
- Intangible: a product or service that has no physical nature, such as a patent (product), or a haircut (service).
- Digital: digital products such as online videos or music. These were most likely categorised separately because they may adopt a platform or a multi-sided business model.
- Financial products: these are categorised separately as they have particular business models (such as insurance products) or even platforms (used to exchange cryptocurrencies such as Bitcoin and Ethereum).
Activity 4
Match each product and service with the correct category.
Using the following two lists, match each numbered item with the correct letter.
-
Financial
-
Intangible
-
Digital
-
Physical
a.The new season of a popular TV series
b.An insurance policy to protect household possessions from robbery or damage
c.The copyright on the content of a new book
d.Vegetables from the local farmers market
- 1 = b
- 2 = c
- 3 = a
- 4 = d