5 Summary of Week 4
In this week you looked at the business model canvas and the sustainability business model canvas. These concepts will be explored in more detail in Weeks 5 and 6, but here you were introduced to the idea of zooming into the business model canvas to study two blocks: the value proposition and the customer (segment) profile. These are the building blocks of the value proposition canvas. You explored them in detail by looking at their sub-blocks. In the final section, you considered Use Case 5 – rural logistics, and developed a value proposition canvas for the drone technology developed in that Use Case.
You should now go to Week 5 [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] .