References
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Osterwalder, A., Pigneur, Y. and Clark, T. (2010) Business model generation: A handbook for visionaries, game changers, and challengers. Hoboken, New Jersey: Wiley.
Osterwalder, A., Pigneur, Y., Bernarda, G., Smith, A. and Papadakos, P. (2014) Value proposition design: how to create products and services customers want. Get started with (Strategyzer series). Hoboken, NJ: Wiley.