6 Summary of Week 8
In this this final week of the course, you have learned important ways that you can communicate your business idea to different stakeholders. The week built on many of the lessons you have already learned throughout this course to help you develop a series of successively more detailed ‘elevator pitches’ with which you can pitch your idea to a variety of audiences.
You’ve heard from ICAERUS partners on how pitches are evaluated for the project’s open calls, and how product and service demonstrations and showcases are developed and presented. Your study of this week will have helped you to articulate your central value proposition in a clear and concise manner and given you an opportunity to practise this with trusted colleagues, family and friends.
You also learned about how reflecting on your learning – both at the time it is taking place ‘in the moment’, and after – can provide you with invaluable opportunities to refine your knowledge and skills and identify next steps in your learning and in the development of your business idea.
The activities in this week will have provided you with some concrete steps for action as you develop and implement your business idea and bring your ideas to fruition.