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Business models in strategic management
Business models in strategic management

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1.2 Business models as cognitive/linguistic schema

Business models are made up of different cognitive schemata, or interconnected concepts. These schemata are concepts that create a shared understanding of how a firm creates value thanks to its activity and its network of partners.

Example 2: Deliveroo

The concept behind Deliveroo is that its app connects restaurants, potential clients and riders working as intermediaries. In this business model, value is created through the combined activities of the restaurant and the rider who relate to the client by the app platform. The clients benefit from the standardised interaction with the restaurant and so does the restaurant, which receives an order without having to deal with clients directly.

A deliveroo delivery person on their bike with a deliveroo bag on their back.