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Business models in strategic management
Business models in strategic management

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3.4 Portals

Initially born as gateways to the Internet, portals like Yahoo and MSN are collectors of different services and content, including news, email, video streaming and calendars. They do not sell directly to customers, but make revenue from advertising, steering users to external websites and charging for some premium services, such as professional email accounts or online storage. First mover advantage enables providers to build a large user base and reduce competition.