Acknowledgements

This free course was written by Anna John. It was first published in August 2021.

Except for third party materials and otherwise stated (see terms and conditions [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] ), this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence.

The material acknowledged below and within the course is Proprietary and used under licence (not subject to Creative Commons Licence). Grateful acknowledgement is made to the following sources for permission to reproduce material in this free course:

Images/Tables

*** Logos copyright of respective owners

Course image: pikepicture / shutterstock

Section 1.1: Maputo, Mozambique: Fedor Selivanov / 123rf.com

Section 1.2: Deliveroo: alenakr / 123rf.com

Section 1.3: Boardroom meeting: Aleksandr Davydov / 123rf.com

Section 3.3: Netflix: (c) Danimasetoma / https://commons.wikimedia.org/wiki/File:Logo_Netflix.png This file is licensed under the Creative Commons Attribution-Noncommercial-ShareAlike Licence http://creativecommons.org/licenses/by-sa/4.0/

Section 3.3: Marvel: Anton_Ivanov / www.shutterstock.com

Section 4: Concept business model: Peshkova / www.shutterstock.com

Section 4.1.1: Products and services: Olga Yastremska / 123rf.com

Section 4.1.1: Pain relievers: ijeab / iStock / Getty Images Plus

Section 4.1.1: Gain creators: prykhodov / 123rf.com

Section 4.1.2: Personal assistance: © Gajus/123rf.com

Section 4.1.2: Dedicated personal assistance: Rawpixel.com / shutterstock

Section 4.1.2: Self service: Sorbis / shutterstock2

Section 4.1.2: Automated services: photobyphotoboy / Shutterstock

Section 4.1.2: Communities: Rawpixel.com / shutterstock

Section 4.1.2: Co-creation: Katarzyna Bialasiewicz / 123rf.com

Section 4.1.2, Table 1: Factory outlet: (c) Graham Hogg / https://www.geograph.org.uk/photo/5007824 This file is licensed under the Creative Commons Attribution-Noncommercial-ShareAlike Licence http://creativecommons.org/licenses/by-sa/3.0/

Section 4.1.2, Table 1: Keyboard cart: leolintang / iStock/ Getty Images Plu

Section 4.1.2, Table 1: H&M: Nissy-KITAQ / https://commons.wikimedia.org/wiki/File:H%26M_Canal_City_Hakata_shop.JPG This file is licensed under the Creative Commons Attribution-Noncommercial-ShareAlike Licence http://creativecommons.org/licenses/by-sa/3.0/

Section 4.1.2, Table 1: Lake Buena Vista Hotel: Carlo Pelagalli / https://commons.wikimedia.org/wiki/File:Lake_Buena_Vista,_Hilton_Walt_Disney_World_Resort_-_panoramio.jpg This file is licensed under the Creative Commons Attribution-Noncommercial-ShareAlike Licence http://creativecommons.org/licenses/by-sa/3.0/

Section 4.1.2, Table 1: Kia motors : Cockram Kia / https://www.flickr.com/photos/cockramkia/13883155645.This file is licensed under the Creative Commons Attribution Licence http://creativecommons.org/licenses/by/2.0/

Section 4.1.3: Resources anda capabilities: chrisdorney / shutterstock

Section 4.1.3: Core activities: Worawee Meepian / 123rf.com

Section 4.1.3: Key partners: Willy Barton / shutterstock

Section 4.1.4: Revenue streams: Gordon Zammi / 123rf.com

Section 4.1.4: Cost structure: Firn / Shutterstock

Section 5: Personal growth: tumsasedgars / 123rf.com

Section 5.1.1: Macarons: Sergey Gerashchenko / 123rf.com

Section 5.1.2: Athlete - sprint start: vadymvdrobot / 123rf.com

Section 5.1.3: New normal: thitarees / 123rf.com

Section 5.1.4: Stacking hands: andreypopov / 123rf.com

Section 5.1.5: E-learning: Prasit Rodphan / 123rf.com

Section 5.1.6: Webcam view: fizkes / shutterstock

Section 5.1.7: Ice skating: Michele Morrone / 123rf.com

Section 5.1.8: Zoology student - giraffe: frantic00/Shutterstock

Section 5.1.9: Home expenses list: Minerva Studio / iStock / Getty Images Plus

Figures 2, 3, 4, 5, 7: Adapted from: Osterwalder, A., Pigneur, Y. and Clark, T. (2010) Business model generation: a handbook for visionaries, game changers, and challengers, Hoboken, NJ, Wiley.

Every effort has been made to contact copyright owners. If any have been inadvertently overlooked, the publishers will be pleased to make the necessary arrangements at the first opportunity.

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