Acknowledgements
This free course was written by Anna John. It was first published in August 2021.
Except for third party materials and otherwise stated (see terms and conditions [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] ), this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence.
The material acknowledged below and within the course is Proprietary and used under licence (not subject to Creative Commons Licence). Grateful acknowledgement is made to the following sources for permission to reproduce material in this free course:
Images/Tables
*** Logos copyright of respective owners
Course image: pikepicture / shutterstock
Section 1.1: Maputo, Mozambique: Fedor Selivanov / 123rf.com
Section 1.2: Deliveroo: alenakr / 123rf.com
Section 1.3: Boardroom meeting: Aleksandr Davydov / 123rf.com
Section 3.3: Netflix: (c) Danimasetoma / https://commons.wikimedia.org/wiki/File:Logo_Netflix.png This file is licensed under the Creative Commons Attribution-Noncommercial-ShareAlike Licence http://creativecommons.org/licenses/by-sa/4.0/
Section 3.3: Marvel: Anton_Ivanov / www.shutterstock.com
Section 4: Concept business model: Peshkova / www.shutterstock.com
Section 4.1.1: Products and services: Olga Yastremska / 123rf.com
Section 4.1.1: Pain relievers: ijeab / iStock / Getty Images Plus
Section 4.1.1: Gain creators: prykhodov / 123rf.com
Section 4.1.2: Personal assistance: © Gajus/123rf.com
Section 4.1.2: Dedicated personal assistance: Rawpixel.com / shutterstock
Section 4.1.2: Self service: Sorbis / shutterstock2
Section 4.1.2: Automated services: photobyphotoboy / Shutterstock
Section 4.1.2: Communities: Rawpixel.com / shutterstock
Section 4.1.2: Co-creation: Katarzyna Bialasiewicz / 123rf.com
Section 4.1.2, Table 1: Factory outlet: (c) Graham Hogg / https://www.geograph.org.uk/photo/5007824 This file is licensed under the Creative Commons Attribution-Noncommercial-ShareAlike Licence http://creativecommons.org/licenses/by-sa/3.0/
Section 4.1.2, Table 1: Keyboard cart: leolintang / iStock/ Getty Images Plu
Section 4.1.2, Table 1: H&M: Nissy-KITAQ / https://commons.wikimedia.org/wiki/File:H%26M_Canal_City_Hakata_shop.JPG This file is licensed under the Creative Commons Attribution-Noncommercial-ShareAlike Licence http://creativecommons.org/licenses/by-sa/3.0/
Section 4.1.2, Table 1: Lake Buena Vista Hotel: Carlo Pelagalli / https://commons.wikimedia.org/wiki/File:Lake_Buena_Vista,_Hilton_Walt_Disney_World_Resort_-_panoramio.jpg This file is licensed under the Creative Commons Attribution-Noncommercial-ShareAlike Licence http://creativecommons.org/licenses/by-sa/3.0/
Section 4.1.2, Table 1: Kia motors : Cockram Kia / https://www.flickr.com/photos/cockramkia/13883155645.This file is licensed under the Creative Commons Attribution Licence http://creativecommons.org/licenses/by/2.0/
Section 4.1.3: Resources anda capabilities: chrisdorney / shutterstock
Section 4.1.3: Core activities: Worawee Meepian / 123rf.com
Section 4.1.3: Key partners: Willy Barton / shutterstock
Section 4.1.4: Revenue streams: Gordon Zammi / 123rf.com
Section 4.1.4: Cost structure: Firn / Shutterstock
Section 5: Personal growth: tumsasedgars / 123rf.com
Section 5.1.1: Macarons: Sergey Gerashchenko / 123rf.com
Section 5.1.2: Athlete - sprint start: vadymvdrobot / 123rf.com
Section 5.1.3: New normal: thitarees / 123rf.com
Section 5.1.4: Stacking hands: andreypopov / 123rf.com
Section 5.1.5: E-learning: Prasit Rodphan / 123rf.com
Section 5.1.6: Webcam view: fizkes / shutterstock
Section 5.1.7: Ice skating: Michele Morrone / 123rf.com
Section 5.1.8: Zoology student - giraffe: frantic00/Shutterstock
Section 5.1.9: Home expenses list: Minerva Studio / iStock / Getty Images Plus
Figures 2, 3, 4, 5, 7: Adapted from: Osterwalder, A., Pigneur, Y. and Clark, T. (2010) Business model generation: a handbook for visionaries, game changers, and challengers, Hoboken, NJ, Wiley.
Every effort has been made to contact copyright owners. If any have been inadvertently overlooked, the publishers will be pleased to make the necessary arrangements at the first opportunity.
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