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Business models in strategic management
Business models in strategic management

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4 Designing business models

Now that you have developed an understanding of what a business model is and can identify the main types, you will explore how business models can be designed using a framework to approach their development.

A businessman standing next to a mindmap with words including concept, strategy, fail, product, success, internet.

In the sections that follow you will look at how the nine building blocks of the business model canvas are presented, starting with the definition of customer needs and value proposition.