This course was created by Joanne Locke, with material from Mike Lucas and Paul Grayson.
Except for third party materials and otherwise stated in the acknowledgements section, this content is made available under a.
The material acknowledged below is Proprietary and used under licence (not subject to Creative Commons Licence). Grateful acknowledgement is made to the following sources for permission to reproduce material in this course:
Table 1: adapted extract from: Wilson, R.M.S. and Chua, W.F. (1993) Managerial accounting: Method and meaning, 2nd edn, London; New York, Chapman & Hall.
Box 2: adapted from: Millman, T. and Lucas, M. (1998) ‘Observations on the marketing/accounting interface in key account management’, Journal of Selling and Major Account Management, vol. 1, no. 2, pp. 10–20
Video: © The Open University and made available under https://creativecommons.org/licenses/by-nc-nd/3.0/
Every effort has been made to contact copyright owners. If any have been inadvertently overlooked, the publishers will be pleased to make the necessary arrangements at the first opportunity.
If reading this text has inspired you to learn more, you may be interested in joining the millions of people who discover our free learning resources and qualifications by visiting The Open University – www.open.edu/ openlearn/ free-courses
Don't miss out:
If reading this text has inspired you to learn more, you may be interested in joining the millions of people who discover our free learning resources and qualifications by visiting The Open University - www.open.edu/ openlearn/ free-courses